Character limits for tactics.

Spotlight Email Character Limits

While there are no specific character limits for Spotlight Emails, we often see shorter emails perform better.The best performing Spotlight Emails typically have body copy with 1500 characters or less. Here is an example of the Spotlight Email template: 

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Social Media Advertising Character Limits

Recommendations from Facebook for carousel ads: Page Break

  • Primary Text: 125 characters
  • Up to 125 characters will appear on the ad's preview. Anything above 125 characters, the audience will have to click "See More" to see all the copy. You are allowed to write longer copy, however we recommend no longer than 250 character or so. 
  • Headline: 32 characters
  • In a carousel ad, there are typically 3-5 slides, meaning 3-5 headlines. We recommend the first slide being the  sameof your program, and the last slide being a call-to-action (“Apply Now!”, etc.)  
  • Sub-Headline: 18 characters
  • In a carousel ad, there are typically 3-5 slides, meaning 3-5 headlines. We recommend utilizing at least the first slide to feature your deadline.

Recommendations from Facebook for single photo or video ads:

  • Primary Text: 125 characters
  • Up to 125 characters will appear on the ad's preview. Anything above 125 characters, the audience will have to click "See More" to see all the copy. You are allowed to write longer copy, however we recommend no longer than 250 character or so.
  • Headline: 27 characters
  • Sub-Headline: 27 characters

Blog Post Character Limits

The blog post is very flexible in terms of word counts, but most of our posts are between 450-850 words. 

As for photos, we will need at least one landscape “hero” image (no text on photo) that will be used when promoting the post. You can include other photos and/or embedded videos within the post as well.

 

 

Are you an administrator for an arts organization? Would you like to learn more about Acceptd's resources? Check out more at: Applications | AuditionRoom | Marketing

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