STRATEGIES AND CONTENT
- Focus on using the message as a conversation starter. Write in your own voice and keep it conversational.
- Remember that these artists are also receiving a Spotlight Email, so the goal of Recruitment Network messages is to make a more personal connection.
- Mention the profile content that caught your attention.
- Don’t cut and paste content from your public page.
- Ask about their education and/or career goals.
- Ask a question [will give applicants more incentive to respond].
- Include your location in the message.
- Include your phone information and/or website hyperlink in the message so they know who to call and/or where to visit for more information.
- Be brief and to the point [if you share too much, they may not feel the need to reply].
- Use bullet points instead of long paragraphs to highlight your program’s opportunities
- Express interest in helping the recipient reach their goals, rather than your needs.
- Focus on exploring their availability and interest.
SUGGESTION OF FILTERS TO HELP CREATE CONVERSATIONS
- Students from your alma mater high school.
- Residents from your hometown.
- Users in a location you’re visiting for recruitment soon.
- Artists that have media uploaded.
- Artists who have logged in recently.
EXAMPLE TEMPLATE:
Hi, [Name]!
[Introduce yourself!] [The second sentence explains something great about your program.] Here are a few reasons to consider us:
- Program highlight
- Something that sets your program apart
- Scholarship info
- List important alumni
[Call-To-Action]
[Deadline]
Please do not hesitate to reach out if you have any questions. [Link to application]
[Salutation]
OTHER MESSAGE TIPS:
- Many of our partners create different templates for different audiences (E.G. one template for vocalists, one template for music tech, etc.)
- However, we always recommend a more general template that can be used for ANYONE that can be sent to your retargeting views.
- You might also considering making a separate "deadline approaching" template for closer to your deadline.
- If you are linking to your website, be sure to add a UTM code so you can see the traffic coming from your messages.
- Keep your messages short and sweet. Long-form content should be on your Landing Page!
- We recommend building templates under a general user account so you don't lose any templates in case of any turnover.
(See this in the video walk-through)
Are you an administrator for an arts organization? Would you like to learn more about Acceptd's resources? Check out more at: Applications | AuditionRoom | Marketing
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