STRATEGY: Recruitment Network MESSAGE TEMPLATES (best practices)

HOW/WHERE DO I BUILD TEMPLATES?

 

To build templates, go to the Conversations bubble in the top right corner of your account. From there, click the "templates tab" then click "New Template".

 

When creating templates, make sure you set the "Type" as "Recruit". And be sure to "share" your template so other team members can access it as well.

 

 

WHAT SHOULD MY MESSAGE TEMPLATES SAY?

 

This generation of artists moves fast. Optimized messages should be brief! We recommend two to three sentences or bullet points. Messages should always include:

  • A call-to-action (whether that is to apply or email someone from your team, etc.)
  • Important deadlines
  • Any scholarship information
  • A link to your application (whether that is through Acceptd or your own website)

 

 

DO YOU HAVE A TEMPLATE I CAN USE?

 

While we can't write your templates for you, we are happy to give you a template of what the content should be. In general, we recommend that they follow a format like this:

 

Hi, [Name]!

 

[Introduce yourself!] [The second sentence explains something great about your program.] Here are a few reasons to consider us:

  • Program highlight
  • Something that sets your program apart
  • Scholarship info
  • List important alumni

[Call-To-Action]

[Deadline]

 

Please do not hesitate to reach out if you have any questions. [Link to application]

 

[Salutation]

 

 

WHAT ARE SOME OTHER TIPS?

 

  • Many of our partners create different templates for different audiences (E.G. one template for vocalists, one template for music tech, etc.)
  • However, we always recommend a more general template that can be used for ANYONE that can be sent to your retargeting views.
  • You might also considering making a separate "deadline approaching" template for closer to your deadline.
  • If you are linking to your website, be sure to add a UTM code so you can see the traffic coming from your messages.
  • Keep your messages short and sweet. Long-form content should be on your Landing Page!
  • We recommend building templates under a general user account so you don't lose any templates in case of any turnover.

 

(See this in a video walk-through)

 

Are you an administrator for an arts organization? Would you like to learn more about Acceptd's resources? Check out more at: Applications | AuditionRoom | Marketing

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